Curion Holdings LLC, an award-winning, full-service product and packaging consumer insights firm is pleased to announce its new Boston metropolitan area Consumer Center in Natick. This new Consumer Center will allow Curion to expand its innovation insights within the New England area by better connecting companies and their consumers via state-of-the-art technology, research methods, and cutting-edge solutions. With newly renovated testing accommodations that can seat 28 participants, two full-sized, fully equipped industrial kitchens, and a client lounge, the Boston Consumer Center is primed to meet clients’ every insight need.

Natick’s Consumer Center provides new opportunities for CPG and durable goods companies to run testing in a center fully tailored to their needs.

Curion’s Natick Consumer Center, located adjacent to the Natick Mall, opened for its inaugural taste test in January. The Center supports a variety of in-facility and take-home testing methodologies to gather information that investigates attains quantitative, qualitative, sensory and exploration understandings. Curion’s core solutions include concept testing, focus groups, quantitative descriptive analysis (QDA)®, ethnographies, central location tests, claims substantiation, and home use tests. Additional custom designed research opportunities are also available.